Radio Broadcasting Certificate

SUNY Adirondack offers a professional certificate in Radio Broadcasting.

Broadcasting is the practice of delivering audio and visual news and entertainment via mass media channels to a diverse audience; it is one of the largest sectors in the media industry and continues to evolve as a dynamic career path.

PROGRAM OVERVIEW

Students in the Radio Broadcasting certificate will learn to make radio impactful and exciting, taking specialized courses in digital audio production, radio station operation, broadcast writing and mass communication practices. Radio and Television Broadcasting is not only about learning communication skills but also teaches students the many skills required “behind the scene” for effective entertainment and information sharing over the air.

Those enrolled in the two-year degree will delve into the current trends and colorful history of radio and television, requiring students to learn how to write, shoot, edit and produce a variety of pieces from commercials to documentaries to news packages and more.

UNIQUE FEATURES

SUNY Adirondack offers small class sizes and access to dedicated faculty who have years of field experience in live, on-air broadcast media, video and film production and new media distribution. Students have the unique opportunity to participate actively in real, on-air radio broadcasts through the college’s WGFR "The Revolution" FM radio station. The station can be found online at: www.wgfr.org

Further internship and operations experience programs are available that offer students real-world experience in running radio and TV stations first-hand.

Gainful Employment Disclosure

 

 

 

 

 

 

CAREER OPPORTUNITIES

A career in radio and television broadcasting offers exciting work environments and opportunities to work in a variety of positions in the broadcasting such as:

  • Television Production Assistant
  • Broadcasting-Related
  • Sales Consultant
  • On-Air Radio Talent
  • Television Director
  • Television Producer
  • Public Relations Assistant

Program Learning Outcomes

  1. Discuss contemporary media issues from historical, cultural and social perspectives.
  2. Write effective persuasive, informative and entertaining messages of varying lengths using industry accepted writing style and formatting conventions.
  3. Perform on-air radio control room functions involving automation software, technical operation & monitoring and on-air performance.
  4. Plan, write and produce audio projects for on-air radio broadcast using industry-standard production equipment and software.
  5. Plan, write and produce single-camera video projects for on-air broadcast and DVD distribution using industry-standard production equipment and software.
  6. Define broadcast organizational structures, job responsibilities and reporting lines for local market radio and television stations.
  7. Discuss applicable FCC guidelines for on-air radio programming and station operation.
  8. Accurately use audience measurement terminology in discussions about radio programming.