Radio-Television Broadcasting

SUNY Adirondack offers a two-year Associate in Applied Science (AAS) degree in Radio and Television Broadcasting as well as a professional certificate in Radio Broadcasting.

Broadcasting is the practice of delivering audio and visual news and entertainment via mass media channels to a diverse audience; it is one of the largest sectors in the media industry and continues to evolve as a dynamic career path.

PROGRAM OVERVIEW

Students in the Radio Broadcasting certificate will learn to make radio impactful and exciting, taking specialized courses in digital audio production, radio station operation, broadcast writing and mass communication practices. Radio and Television Broadcasting is not only about learning communication skills but also teaches students the many skills required “behind the scene” for effective entertainment and information sharing over the air.

Those enrolled in the two-year degree will delve into the current trends and colorful history of radio and television, requiring students to learn how to write, shoot, edit and produce a variety of pieces from commercials to documentaries to news packages and more.

UNIQUE FEATURES

SUNY Adirondack offers small class sizes and access to dedicated faculty who have years of field experience in live, on-air broadcast media, video and film production and new media distribution. Students have the unique opportunity to participate actively in real, on-air radio broadcasts through the college’s WGFR "The Revolution" FM radio station. The station can be found online at: www.wgfr.org

Further internship and operations experience programs are available that offer students real-world experience in running radio and TV stations first-hand.

 

 

 

 

 

CAREER & TRANSFER OPPORTUNITIES

A career in radio and television broadcasting offers exciting work environments and opportunities to work in a variety of positions in the broadcasting such as:

  • Television Production Assistant
  • Broadcasting-Related
  • Sales Consultant
  • On-Air Radio Talent
  • Television Director
  • Television Producer
  • Public Relations Assistant

Upon graduation, students have the opportunity to continue their education and transfer to a bachelor degree program at highly respected four-year colleges and universities. There are multiple campuses to choose from including:

  • SUNY Plattsburgh
  • SUNY Oswego
  • SUNY Oneonta
  • SUNY Buffalo State
  • Massachusetts College of Liberal Arts
  • Castleton State College
  • College of St. Rose
  • and many more

Program Learning Outcomes

  1. Discuss contemporary media issues from historical, cultural and social perspectives.
  2. Write effective persuasive, informative and entertaining messages of varying lengths using industry accepted writing style and formatting conventions.
  3. Perform on-air radio control room functions involving automation software, technical operation, technical monitoring and on-air performance.
  4. Plan, write and produce audio projects for on-air radio broadcast using industry-standard production equipment and software.
  5. Plan, write and produce single-camera video projects for on-air broadcast and DVD distribution using industry-standard production equipment and software.
  6. Plan, write and produce multi-camera video projects for on-air or cable broadcast using industry-standard control room/studio equipment and software.
  7. Discuss FCC guidelines and copyright laws affecting broadcast programming and station operation and content distribution.
  8. Discuss broadcast audience measurement techniques and terminology and apply data to advertising sales and programming strategies.
  9. Define broadcast organizational structures, job responsibilities and reporting lines for local market radio and television stations.