Management, Marketing & Entrepreneurship

SUNY Adirondack offers an Applied Associate in Science (AAS) in Management, Marketing and Entrepreneurship (MM&E), as well as a one-year professional certificate in Entrepreneurship and Business. The associate degree can be earned online.

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These programs offer students the core skills required to succeed in today’s fast-paced, global-connected business environment.


The Management, Marketing and Entrepreneurship programs provide students with an understanding of both the theoretical and practical aspects that determine business success, such as communications, human resources, computer technology, business law and accounting. SUNY Adirondack blends practical business experiences with theory and teaches students how to apply these concepts in actual business situations through case studies, interactive sessions and internships.

Students taking on the two-year MM&E program will come to understand the core operations of running a business while also gaining opportunities to explore concentrations in management, marketing or entrepreneurship. The all new Entrepreneurship and Business Management certificate is tailored toward those who own and operate their own business or go into a family business.


SUNY Adirondack offers small class sizes and access to dedicated faculty who have deep and diverse experience in the areas of:

  • business management
  • consumer behavior
  • psychology
  • marketing with Fortune 500 companies

Students also gain the opportunity to network with any of the local business alumni at the Annual Business Alumni Dinner and Business Career Forum. The college also maintains a Business Resource Center specifically for students in the various business, marketing and management programs.

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Degree requirements

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Both the MM&E degree and Entrepreneurial certificate prepare students to go directly into careers or business ownership in a variety of fields in both public and private sectors, too many even to list here!

Please note this is not a transfer program, students looking to transfer to a four year program should consider our Business Administration AS degree.

Program Learning Outcomes

  1. Demonstrate competency with critical business mathematic skills.
  2. Demonstrate effective oral and communication skills.
  3. Demonstrate an understanding of basic management principles.
  4. Demonstrate an understanding of basic marketing principles.
  5. Demonstrate knowledge of the major human resources functions.
  6. Demonstrate an ability to prepare and analyze business financial statements.
  7. Demonstrate an understanding of the application of law in business.
  8. Demonstrate an understanding of business careers.
  9. Demonstrate an understanding of small business management.
  10. Demonstrate an understanding of entrepreneurship.